Effective SEO Tips: On Page and Off Page Search Engine Optimization
Looking to enhance your website’s visibility on Google, Yahoo, Bing etc? nice, you’re at right place. If your web site isn’t optimized for search engines then, you’re missing lots of organic traffic. These SEO tips will help you attract visitors without spending a penny. This article includes both on page and off page SEO tips. Growing visitors through Search Engine Optimization is really worth full but needs a lot work.
What is search engine optimization (SEO)?
SEO is a process for search engines to provide most relevant results. It is organic (no-paid) marketing way for a website. A website or webpage’s position on search engines like google, Bing, yahoo etc. can be grow by SEO.
Building a search engine friendly website includes quality of content, user experience and how much organized your website is.
What should I do for SEO?
Well first thing you need to do is to have basic knowledge of how search engine works. There’s no magic trick to get your website on top but by understanding the concepts you can easily improve your website’s visibility.
1. Do keyword research
Finding perfect keywords is the first and most important step for SEO. Find keywords that is most relevant to your website. Google keyword planner is best for finding new keywords and getting search details for keywords.
2. Categorize keywords
After finding bunch of keywords now you need to give priorities to those keywords. You can’t just use those keywords arbitrarily. You need to properly distribute those keywords to the website. Decide which page needs which keywords.
If you have a website that doesn’t need so much content on homepage. Then make your homepage can be about your brand name. you can use name of your brand as a keyword.
3. Make your website about one thing.
This step is very important for higher ranking. Know what your website is about. Then find one or two keyword for that. Find a universal keyword that represent your website. Suppose you use one keyword in all the pages of your website then your website would be ranked high.
4. Optimize META Tags
Every page of the website should have different title and description. Put keywords in title and description tag. Don’t stuff keywords in title and description tag. You need to optimize your website but also need to keep users in mind. They don’t want to read unnecessary sentence.
5. Optimize H and P Tags
You need to optimize header and paragraph tag for every web page. Put your keyword in h1, h2 tag and if possible try to put keywords in other H tags.
Put keywords in P tag frequently. And write your content genuinely, don’t try to stuff your keywords anywhere.
6. Use keywords in images
Put keywords in image name and image alt attribute. It tells search engine what is the image is about.
7. Make URL SEO and User friendly
Nobody likes url that they can’t understand. Try to keep them useful for users and SEO friendly.
Name of url should include keywords. This helps a lot to increase your visibility on Search engines.
8. Improve the user experience
Make your website easy to navigate and easy to use for users. Make it very easy to understand. Make sure users can find what they are looking for in your website or particularly on a web page.
9. Decrease page load times
As soon as your website loads users tends to use it. A website that takes more than 3 seconds to load most of the users tend to close that. You can decrease load times by optimizing your external css and js files. If you’ve put your css and js files on the start of your html code than first browser will load these files then the rest of the code will execute. Optimizing load times consists putting external source files to positions where they needed.
Let’s say your js code doesn’t need to execute before loading your html. Then there is no use to put it on the top.
10. Make internal website links
By linking every page to every other page is great for both user and search engines. What is good for a user is definitely good for search engines. Every web page should have links of other pages.
11. Make external website links
Including links of external websites is a vote for your website. It increase authentication of your website. Having relevant external website links has huge rule for increasing visibility on search engines.
12. Write rich content
Your content should be high quality. It should have written properly so users can find it interesting.
13. Add a blog to your website
Adding blog to website helps increasing SEO. You can keep writing high quality blogs and keep increasing SEO.
14. Post longer blogs
Posting longer blogs helps growing page ranks and also it’s better user experience. More time a user spends on user blogs, more their tendency to share your blogs increases. According to recent study a blog that have at least 1800 words, user tends to share them more. Design and code your blog in a way that whenever user wants to share them, they can share them.
15. Embed social sharing buttons
Embedding social networking sharing buttons is marketing in itself.
16. Setup Facebook and Google+ account for your business
Setup social media accounts for your business and link them to your website.
17. Link Google+ account to your content
By linking your Google+ account to your content you can improves click-through-rate and page ranking
18. Update website frequently
Update your website frequently. SEO is not one time thing, it needs to be improved time to time.
19. Get backlinks from relevant and trusted sources
Create backlinks from relevant and trusted sources is votes for your website.
20. Use webmaster tools
Use Google search console, Bing webmaster tools to submit your website and your web page urls.
21. Try not to edit existing urls
Editing a existing url is not good for SEO. You can add more urls, that is good for seo but editing existing url is like starting from scratch again.
I hope these SEO tips help you with better search engine ranking. If you find it useful than please share it and leave a comment below.